create visual content to communicate messages. By applying visual hierarchy and page layout techniques.

Brand image

Just Do It

Brand image is the idea of the brand that people develop in their minds. It also dictates what they expect from the brand. For instance, Rolls Royce has the image of a luxury car maker. So, it cannot be making a budget car even if there is a market. Its existing premium customers won’t take it kindly as it dilutes the said image. It’s hard and sometimes impossible to change brand image, so it’s best to know what you’re aiming at, before you invest hard earned dollars.